CUSTOM JOB APPLICATION

Business Intelligence Engineer
CHEWY

Betty Cherif

I was going about my day when I came across THIS role.An almost absurdly good fit.
At a company I’ve admired for years.
And a job description that felt like it had been written with me in mind.I applied right away. But then I asked myself: What more can I do to make it easy for recruiters, engineers, or business leaders to see that I understand the role and that I’m the right candidate for it?Using only public data, a lot of creative thinking, 900+ lines of code, and a ton of coffee, I built a fully functional Business Intelligence tool for Chewy, based directly on the job description. All in under 10 days. Not to be flashy—just to make it easy for someone to say: “Yep. She can do this. She’s already doing it.”If you’re someone who wants to help this reach the right person, thank you. You’re not just helping me—you’re helping Chewy find someone who’s all in.You can explore the tool below—and even try it out—so you can see my thinking, my initiative, and the kind of teammate I’d be. I hope it helps you decide whether I might be someone you’d want on the other side of the cubicle.

A Real Tool That Listens to Pet Parents on Reddit

You already know Reddit is where people go to be honest.No brand filters. No sponsored content. Just raw, unfiltered feedback from pet parents — sharing what they really think about companies like Chewy, Petco, and PetSmart.That’s exactly why I started there.This tool reads Reddit to tell you exactly how pet parents feel about you and your competition. It collects real-time feedback from pet owners, identifies which brand they’re talking about, and uses sentiment models to summarize their strongest opinions.So if you’re wondering:
• What are customers praising Chewy for this month?
• Why are people switching to Petco?
• How strongly do they feel?This tool has the answers. Any day you need them. Without waiting for a quarterly survey

What You’ll See When You Use It

1. Finds the posts where people rave about Chewy — or raise concerns
In real time, the tool pulls Reddit posts and comments mentioning Chewy and filters them with GPT. It separates emotional reactions from noise and organizes them by brand, so you only see what matters.2. Compares Chewy to Petco and PetSmart head-to-head
See exactly how Chewy stacks up in terms of sentiment, post volume, and clarity of praise or complaints — month by month.3. Visualizes trends and top moments
Track sentiment over time and identify the highest-praise and harshest-criticism months. One click reveals a GPT-written summary of what people loved or hated that month.4. Shows how customers talk when they actually care
This tool only includes posts with strong, clear emotional language — not generic mentions. You get signal, not noise.

Try It Yourself

• Launch the Tool

🛠 Built solo in 10 days as an MVP. Imagine what this could be with your team, your data, and real backing.

🖥️ Note: For the smoothest experience, try the tool on desktop.

What This Means For You

P.S. I’m covering the cost of both hosting and backend AI services out of pocket (Render + OpenAI) because when I say I'm all in, I mean it

Meet the Builder

Hi, I’m Betty — a BI Engineer who spent the last year going deep with Python. Before that, I built pricing tools at Liberty Mutual, where I realized I loved engineering more than standalone data analysis.This project is part of my self-funded career break — a hands-on, high-intensity stretch where I learned Streamlit, Dash, Plotly, and GPT APIs. I was already a systems builder, known for creating pricing tools and automating workflows. But I wanted to deepen my technical fluency — to build with greater speed, clarity, and code.In insurance, my work centered on the complexity of actuarial forecasting and pricing. While there was some engineering involved, the emphasis was often on the underlying calculations — not on the internal structure or architecture of the tools. I knew I wanted to shift that balance: to focus more fully on engineering, and to build tools that could serve real business users — especially in high-velocity, customer-facing sectors like retail.When I saw the role at Chewy, it immediately stood out — a strong match for my skills and interests at a company I genuinely admire. So instead of just applying, I built something: a custom tool that answers brand questions using live public data.I’d love to bring this mix of precision, creativity, and engineering to your team.

The Problems I Can Solve For You

Yes, I can build interactive dashboards and reports but that’s not where my value ends.What I really do is build living tools that sit on top of your models — tools that help business leaders understand what their data science teams are really saying, in real time.Because I come from a technical background, I know how to sit right next to a data scientist and translate their work into a usable interface — something that turns models into decision-ready, business-friendly applications.That means:
• Your VPs don’t have to ask for “just one more view”
• Your directors don’t need a meeting to interpret the math
• Your team cuts out the game of telephone between science and strategyWhether it’s churn prediction, merchandising forecasts, or autoship optimization, I build tools that make the insight click — instantly, and in the language of the business.

Want to Help?

If you’re in a position to move great people into the room, this is for you:I know how many responsibilities you’re already juggling and how rare it is for a decision to feel easy. That’s why I built this site: to make it immediately clear how I think and how I build.I am quite literally obsessed with both high quality engineering and exceptional pet care. I am not saying this to sound like I am passionate, I am saying it (and proving it) because it's true. I believe companies doing this kind of work deserve this level of effort. You'll never have to choose between someone who gets it and someone who gets it done.If you see a fit, I'm ready when you are.Note: I applied for the Business Intelligence Engineer - Merchandise Analytics (R26417) role

• Resume

• Cover Letter

A Quick Note on Alignment

I applied to the only matching BI role open right now
even though it’s titled below the level I operate at.I didn’t build this to prove I’m a senior BI engineer.
I built it because I already am one.If it’s easier to bring me in under a more junior title, I understand. I’ll still do this kind of work. That’s what you're getting here.But if you value clarity, precision, and initiative—
well, you’ve just seen mine on full display.And if you’re the kind of company that rewards that,
I’ll reward you right back by not just being good, but by being relentless in building the tools that help you move faster, think clearly, and hit your profit goals.

What's Next for Me?

In case this is not the right timing or fit, I’d love to stay connected if you're open to it.I’m planning to build a few more custom applications like this—because I really care about finding the right role at the right company.🐾 But Chewy leaders— if you've seen something here that clicks, I'd love to talk.... I think it'd be a damn good fit 🐾

... not even a dog mom yet, just a very passionate dog auntie